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We can all find sheer, floaty kaftans and cover-up’s to throw over a bikini on the beach, but the real life conundrum of finding those simple key pieces that multi-task and don’t leave you feeling over exposed, inspired me to create this collection of perfectly cut dresses and separates that will take you from the local market, to the beach, carry you effortlessly through lunch and with a change of shoes, on through dinner.  As suited as they are to a vacation destination, I designed them to work for you just as well in the city.

Find out a little more about the designer and her newest collection...


Q & A with the designer of Wiggy Kit - Wiggy Hindmarch


What do you consider is your stand out piece this season?

The Maxi Peasant Skirt in the Hibiscus Red stripe Cotton Flax is without a doubt the real head turner this season. It sits high on the waist with a cleaver concealed elastication at the back of the waistband for added comfort, button all the way to the bottom, drapes closely over the hips, flattering the figure before it falls in dramatic and voluminous tiers to the low ankle. Its’ your choice as to whether you thow it on with flats and a simple cotton tank during the day or you go for some understated drama and pair with our balloon sleeve Peasant Notch top and a pair of gold heels for dinner.

How do you handle the school run?

I am pretty casual and understated. I believe real style shouldn’t take too much effort and it needn’t be complicated or uncomfortable. We are all busy and need our clothes to be practical and it is easy to get stuck in a jeans with everything rut. I love jeans, we all do! Why not try a slim boyfriend jean with one of our Bib Shirts. This was a hugely popular style last year, so this year I have brought them back in a new and most incredible slubbed cornflower blue linen Chambray and also a distressed army green Poplin. Why not try the Drawstring Dress or the New Ruffle Nehru Collar Dress for those non-jean days.

I have been invited to a wedding/big party this year...what shall I wear?

The new Handkerchief Dress in the midnight navy Cotton Dobby. It’s incredibly elegant and elongating. It’s sweet flutter sleeves that sit delicately atop the shoulder is the ultimate in feminine detailing without being over the top. The wide tie belt tied on the high waist makes your legs look like they go on forever. Beautiful across the bust and stunning V on the back. The uneven handkerchief hem moves beautifully when you walk or dance. When we shot this in Harbour Island I was asked by 3 husbands whether they could buy this dress for their wife off my back - I had to politely tell them they had to wait and purchase from the website! Similarly, the St Germain Maxi which sold out in record time last year has come back after popular demand and this year in a flatters all army green. Languid, sexy and super slimming.

I am going away for a long weekend break in Europe What 5 things should I pack?

To make things easy you want everything to be versatile, multitask and give you confidence. I would opt for the Patch Pocket Shorts (not as scary as you might think!) Cleverly they cover the bits we don’t often like (the top of the back of your thighs for example) by their clever slightly longer cut in the back, the well placed pockets that narrows the look of the hips and it non clingy, very subtle drop crotch. Next thing I would throw in there would be the Blue and White Stripe Cotton Flax Tux Trapeze Dress. My bestseller and the first ever shape I designed. It has come in many incarnations and my clients keep buying them in every colour. Literally throw over a bikini or wear out to dinner. 3/4 Sleeve, slouch pockets, trapeze shape. Also, I would not be without a Drawstring Dress - you can opt for one of the regular length which sits just above the knee in the fresh white cotton Dobby or opt for our eye catching new Maxi Drawstring in the Red and White stripe cotton Flax. I am loving the feeling of floating around in the new Line Chambray Tie Top Bib Dress. Very Amalfi coast. And lastly, something really stunning for the evening...thats a three way tie - Maxi Peasant Skirt, St Germain Maxi or the Handkerchief Dress...decisions, decisions..

Whats the best way to style your collection? Can each piece truly be worn thrown over a bikini or worn with heels heading out in the evening?

Absolutely - its all in the way you accessorise and the easiest way are the shoes you choose. I absolutely love flats and they have been having a bit of a moment of late. I adore the American designer Loeffler Randall’s wrap flat sandals for dressier wear and Ancient Greek sandals in their natural leather for kicking around somewhere hot. A block heeled sandal is both comfortable but injects more of a fashion edge to any outfit without being high maintenance. For this I love Aquazurra’s red block heeled ‘Wild Thing’ sandal. For evening then a barely there gold heeled sandal works best, elongates the leg and says ‘evening’. J crew do the loveliest pair which I always use in every model shoot for the website. A killer cool pair of leather sneakers are great for day and give you an edge - look for Anya Hindmarch or Valentino or even chic and simple canvas Superga are just super fresh and clean.

What are your current favourite destinations?

Having a house on Harbour Island, I’d have to say there for it’s mind-blowing beauty and quaintness, Ile de Re for wholesome fresh air, pretty French markets and cycling across salt flats, Charleston South Carolina for Southern charm, beautiful architecture and atmosphere and Newport Rhode Island because it was home to me at one time.

What beach beauty products would you not be without?

Certainly in the first few days when you feel less that glowing, a few little things can make that transition to healthily bronzed less painful. A decent facial sunscreen that won’t make you look all sweaty is key. I recently discovered the Dermalogica Pure Light SPF 50 which I apply first as a base - it helps fight dark melasma sunspots. I am a big fan of Dr Haushka bronzing fluid, one squirt and pat all over, no sparkles or tell tale tide marks. Next I cancel out all the darkness on my face with Bobbi Brown’s corrector in Porcelain Peach, under my eye and on the eyelid itself, around the corners of my nose, the chin crease and a dab between the eyebrows. Use a tiny amount with a nice flat concealar brush and blend. Swipe some Nars The Multiple in SouthBeach, a golden peachy highlighter where the sun hits you - the cheekbones, forehead, bridge on nose and lips, lastly a chocolate brown mascara called Power Lash from Clinique on curled lashes that only comes off with hot water and never smudges. I love a really fresh lemony cologne like Tom Fords Portofino or the ridiculously cheap and ridiculously gorgeous Spanish baby cologne Nenuco